Our Vision
Accelerate the adoption of planet-friendly proteins for all cuisines and all cultures around the world.
Why planet-friendly proteins matter to you
More £ spent
In 2020, consumers from the United Kingdom spent almost 600 million British pounds on meat-free food items
More orders
Deliveroo sees 163% increase in orders of vegan dishes year on year
More customers
In the UK, one in three (34%) deemed themselves as flexitarian
Who we support
Home Chefs
We support your creation of a new dish showcasing alternative protein at Falmouth University
Established Chefs
We support your creation of a new event showcasing alternative protein at your location (from food trucks to restaurants)
Want to be the next chef to experiment with a new ingredient?
Our strategic partners
