Our Vision
Accelerate the adoption of planet-friendly proteins for all cuisines and all cultures around the world.
Why planet-friendly proteins matter to you

More £ spent
In 2020, consumers from the United Kingdom spent almost 600 million British pounds on meat-free food items

More orders
Deliveroo sees 163% increase in orders of vegan dishes year on year

More customers
In the UK, one in three (34%) deemed themselves as flexitarian
Who we support

Home Chefs
We support your creation of a new dish showcasing alternative protein at Falmouth University

Established Chefs
We support your creation of a new event showcasing alternative protein at your location (from food trucks to restaurants)
Want to be the next chef to experiment with a new ingredient?
Our strategic partners




